Effective Date: March 4, 2026
1. Scope and Introduction
This Privacy Policy describes how Bow & Arrows Enterprise (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit our website (the “Site”) or use our services, including our “Mobile Showroom” and flooring installation services.
2. Information We Collect
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Directly from You: We collect information you provide via our contact forms and Google Lead Forms, including your full name, phone number, email address, and service zip code.
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Automatically via Technology: We collect technical data including your IP address, browser type, and how you interact with our Site.
3. Third-Party Analytics and Advertising Tools
We use industry-standard tools to improve our website and provide relevant advertising. By using our Site, you acknowledge the following:
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Google Analytics 4 (GA4): We use GA4 to track visitor behavior and demographic data. This helps us understand which flooring services are most in demand.
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Google Ads & Enhanced Conversions: We use Google Ads to reach potential customers. We have enabled Enhanced Conversions, which may send hashed (encrypted) lead information (such as email addresses) to Google to improve ad measurement accuracy.
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Microsoft Clarity: We use Microsoft Clarity to capture how you use our Site through behavioral metrics, heatmaps, and Session Replay. This allows us to see where users get stuck on our site so we can improve the experience.
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Google Tag Manager (GTM): We use GTM to deploy and manage the various tracking scripts mentioned above.
4. Data Retention and Security
We retain your lead information only as long as necessary to fulfill your service request or comply with legal obligations. We implement appropriate technical and organizational measures to protect your data from unauthorized access or disclosure.
5. Third-Party Sharing
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We only share data with service providers (like Google and Microsoft) to facilitate the advertising and analytics services described in Section 3.
6. Your Choices and Opt-Outs
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Personalized Ads: You can opt-out of Google’s use of cookies by visiting Google’s Ad Settings.
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Microsoft Clarity: You can opt-out of Microsoft Clarity’s tracking by visiting the Microsoft Privacy Dashboard.
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Browser Controls: You may set your browser to refuse all or some cookies, but this may affect how our website functions.